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One place for your promotion cycle

Your promotion plan

2027
Q1Q2Q3Q4
ICA Nära
ICA Kvantum
ICA Maxi
Build a plan within this year’s budget

Compare your options

ICA Nära
PlanMarginROI
Base planSEK 973k1.62×
Lower discountSEK 1.2m2.05×
Change in margin+SEK 257k
Compare a lower discount with the base plan

Understand what worked

Selected promotion
Margin ROI →Sales ROI →
Volume uplift+138%Selected promotion
Margin ROI1.70×Selected promotion
Show which promotions grew volume and margin

Simplified product views with illustrative data

Explore the full promotion workflow →

Make every promotion inform the next

Bring what worked, what didn’t and the outcome into your next promo plan

Built by people who know FMCG and AI

Meet the team →
Teo LindrothTeo
Erik LindecrantzErik
Emil ErneEmil
Filip StålFilip

Your data stays isolated

Your data stays in a separate customer workspace with controlled access

How we handle your data →