Acilio helps FMCG manufacturers make better commercial decisions, faster

We bring your data together and automate routine work, so your team has more time for retailers

We started Acilio to give FMCG commercial teams the tools they deserve.

Time and again, we kept hearing the same things in the industry.

Data scattered across systems, plans loosely held together in spreadsheets, and more time spent chasing data than talking to the retailer.

One key account manager worked across ten Excel files to put a single promotion plan together. Another spent a quarter of their time gathering the data they needed for negotiations.

On the other side of the table sit retailers, owning data manufacturers never see, and years ahead in AI adoption. We noticed a shift: retailers arrived with their own analysis and a clearer view of what they wanted.

For FMCG teams, making better use of the data they already have is becoming essential to keep up.

Those conversations shape what we are building: a commercial operating system for FMCG.

Built by people who know FMCG and AI

We came to the same problem from different sides

Teo Lindroth

Teo Lindroth

CEO

Experienced the problemfirst hand atProcter &Gamble

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Erik Lindecrantz

Erik Lindecrantz

CCO

15+ years solving it forFMCGs and retailersat McKinsey

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Emil Erne

Emil Erne

CPO

Built the models behindFMCG commercial decisionsat McKinsey

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Filip Stål

Filip Stål

CTO

AI and engineeringexpertise to builda scalable platform

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How we build

Understand your work

We believe a shared understanding creates the best outcomes. Our team embeds with your organisation to understand both your data and your workflows

Keep your team in control

Your team stays in control. AI tests assumptions, drafts actions and highlights opportunities. Your judgement decides what moves forward and when AI should act

Learn from results

We believe every promotion should inform the next. Together we evaluate what worked and what did not, so your next plan builds on what you have learned