Savings calculator

Estimate what better promotion decisions could save you each year

Your business

Tools used to plan promotions

Count spreadsheets, systems and retailer portals

Currency

Gross sales, in millions

USDm

Share of gross sales. Usually 15–25%

5%40%

Share of trade spend that funds promotions

10%100%

Potential savings on promotion spend, per year

  • Move spend to the promotions that return the most
  • Pick the right depth, mechanic and timing

Estimated time saved per KAM

Of the time spent planning promotions, to reinvest in better work

  • Plan, compare and evaluate promotions in one place
  • Let AI draft the plan and analyse the results

How we calculate it

1

Promotion spend

Your revenue multiplied by your trade spend and the share that funds promotions

2

Savings

Promotion spend multiplied by the share better promotion decisions could save

3

Time saved

An estimate that grows with the number of tools you plan promotions in

Trade spend is an industry estimate. The savings range and time saved are planning estimates, not measured results